Saint Martha’s is rebranding, but what does that mean?
Does Saint Martha’s look a little different? You may have noticed we have a new logo and tagline, and we just launched a new website! Are you wondering why?
We are passionate about our work. As social justice advocates against domestic violence, our commitment to providing a high level of service to women and children guides everything we do.
And our nearly 40-year reputation of excellence speaks for itself. While we’ve remained focused on our mission to offer shelter and resources to women and their children impacted by domestic violence, we realized that our voice may be lost in a world full of noise and competing stories. Our reputation is strong, but our visual identity did not reflect our level of expertise.
Rebranding to a more consistent and professional style will allow us to get our message out dynamically and to help more people learn about what we do. That could involve something as simple as a branded tablecloth for conferences or professional graphics for social media. It also includes complex tasks like reimagining our website to make it easier for clients to find what they need.
Our Saint Martha’s team is confident in our ability to meet our mission but branding and design do not fall within our wheelhouse. To make our vision a reality, we enlisted the help of Nate Sprehe, co-founder of the award-winning branding and design studio, Sprehe Studio (& formerly Almanac) to meet with the Board, our community partners, and staff.
Nate & his team also talked confidentially with current and former clients. We have spent almost four decades working to give women a voice, so involving clients in something that will shape our future, and thus critical to the project’s success.
We are excited about these changes and can’t wait for you to see them! We also want to reassure our supporters, volunteers, and community partners that our focus on women and children affected by domestic violence has not changed. Saint Martha’s continues to stand for women, for children, for good.
Jessica Woolbright
Executive Director